Birchbox's First Makeup Brand, LOC: Launch Collection Curated by Tati Westbrook

Birchbox is launching our very first makeup brand LOC, aka Love of Color, and we tapped YouTube beauty star Tati Westbrook to curate the first collection for the fall/winter season! Products will be available on our site soon.

LOC is all about bold, highly pigmented products in on-trend shades. The launch collection includes three shades of the soft Vibrant Matte Lipstick and five shades of the creaseless and waterproof One & Done Shadow Stickall selected and named by Tati Westbrook.

Visit birchbox.com/LOC to shop all the products and subscribe to Tatis YouTube channel to see the LOC products in action.

LOC Vibrant Matte Lipstick:

First KissA soft pink beige perfect for everyday wear

Wildest DreamsA classic red with blue undertones

Glam LifeA glamorous berry shade

LOC One & Done Shadow Stick:

On PointA silver taupe perfect for a bright eye look

Day TripA warm copper

Impress MeA deep rose gold with hints of purple

Smoke ScreenA metallic steel

Nite OwlA deep plum ideal for fall smoky eyes