Find out why this mascara is the star of many a makeup bagthrough Birchbox customers own words.

We're all about helping to make your beauty routine easier, faster, and more fun with haircare, makeup, and skincare products that deliver real results. But you don't have to just take our word for it! In our new series "Why Customers Love It," were rounding up reviews from our fan-favorite products to help you pick out the *best* of the best. Think of this handy cheat sheet of advice as having a beauty counter right in the palm of your hand.

Today we're shining a light on [Benefit Cosmetics They're Real! Lengthening Mascara](https://www.birchbox.com/product/19961) and just a few of the 22,651 (!) real-life five-star reviews our customers wrote in about this innovative wand.

Why Customers Love It: Benefit Cosmetics They're Real! Lengthening Mascara

Alexis Bridenbaugh