6 Ways Davines Is Changing the World (Along with Your Beauty Routine)

They Help Plant Fruit Trees Around the World

Every April, The Davines Group encourages their salons to fundraise for The Fruit Tree Planting Foundation, a nonprofit charity that helps provide food and income generation to communities and families in need around the world. This year, the proceeds will go to planting 5,000 trees in Peru. Davines and The Fruit Tree Planting Foundation will choose the salon that has the most creative and successful fundraising efforts, and the team members of the winning salon will go to the South American country to help plant the trees alongside the families who receive them.

They've Been a Certified B Corp Since 2016

Becoming a Certified B Corp is no easy task! The Davines Group went through a rigorous assessment by nonprofit B Lab, which evaluated its performance in the areas of employees, environment, governance, community, and customers and ensured it was creating a positive impact on the world economically, socially, and environmentally. It encompasses everything you could imagine: from the types of cars their team drives, the paper the office uses, how employees volunteer, and more! For Davines, becoming a Certified B Corp fits perfectly into its vision of sustainable beauty.

They're Using Your Hair Clippings To Clean Up the Globe

Davines has partnered with Green Circle Salons to work toward turning salons into a zero-impact industry, which means reducing and offsetting CO2 emissions. Almost everything in a salon can be taken into consideration and reusedeven the hair that falls to the floor during a cut, which can be used to help soak up an environmental oil spill.

They Incorporate Slow Foods

Have you checked out your Davines ingredient list lately? In collaboration with Slow Food Foundation for Biodiversity, each of Davines' nine product families that are a part of the Essential Haircare line includes one active ingredient from a Slow Food Presidium. Take one of our favorites, Davines LOVE Smoothing Conditioner: Its made with olive extract from the farm of Mr. Carmelo Messina in a small area of Italy called Ficarra.

Their Packaging Is So Much More Than Meets the Eye

The packaging for Davines Essential Haircare line is not only chic, but its also ready for its next incarnation. The packaging is made out of reusable, food-grade materials, but also can be reused easily by you! Check out these adorable and easy to make succulent pots.

Theres Even a Davines Coffee (Yes, Please!)

You can up your Davines morning routine via its Caffe Vita farm direct coffee collaboration. Just like Davines luxe ingredient notes, this one features hints of toasted almonds, caramel, smooth dark chocolate, and hints of bright strawberries. Ill take a large, please!