Masks by the Minute: Which Face Masks to Use and When

If you have

(Practically) no time

####Use: JUARA Java Plum & Avocado Nourishing Mask
This no-rinse choice will have you in, hydrated, and out in a jiff. Simply slather on the calming, nutrient-rich formula of avocado oil, Java plum, banana, and mango, and you're doneno water or mess required. This one's great as an overnight mask for the times you're dying to slip into the sheets, or whenever your skin feels dry pre-makeup application. Bonus: It's fragrance-, sulfate-, paraben-, and gluten-free.

1 minute

####Use: REN Flash Rinse 1-Minute Facial
Yes, the 60-second mask is realand it works. This high-speed gem uses water-activated vitamin C to create an instant reduction in fine lines and imperfections, allowing you to put your best face forward as you walk out the door. So go ahead, mask up: Telling your pal you'll be "ready in a minute" won't be a lie.

5 minutes

####Use: Kiehl's Turmeric & Cranberry Seed Energizing Radiance Masque
As if turmericknown to be anti-inflammatory and chock full of antioxidantswasn't buzzy enough, Kiehl's went ahead and created this lovely 5-minute treatment using the star ingredient. Actually containing bits of crushed cranberry seeds for exfoliation, the mask uses these nature-sourced extracts to reveal a glow that's otherwise masked by dirt, oil, pollutants, and, you knowlife in general.

10 minutes

####Use: Dermalogica Charcoal Rescue Masque
As soon as you have a bit more time for the goopy stuff, reach for this 10-minute lifesaver. Its activated Japanese binchotan charcoal soaks up impurities while sulfur promotes cell turnover for a brighter complexion. Also containing volcanic ash, sea silt, and bamboo extract, it's like transporting your skin to a tropical island (and to better health).

15 minutes

####Use: KNC Beauty All Natural Collagen Lip Mask
Choices abound when it comes to masks that fit the 15-minute bill. Change it up and treat your lips for once (hey, you can even slather on your favorite face variety at the same time for a hydrating one-two punch). Beyond lip scrubs, which help remove dead skin cells for smoothness, this lip mask lends mega hydration and even plumps for a fuller look. Use it to pamper yourself in the comfort of your home or to make others wonder just how you got such a perfect pout.

30 minutes

####Use: Dr. Jart+ Dermask Cheek & Eye Lift
And finally, the mother of all mask wait times. If you're devoting this much of your busy day to your skin, you want it to be worth it, and this pick delivers. Targeting your "apple zone" (the apples of your cheeks and area under your eyes), Dr. Jart+'s hydrogel patches prevent drooping and promote circulation. Sit back, relax, and let the mask do the work, while you doabsolutely nothing.