We wanted to share a behind-the-scenes look at Birchbox's first Do Good Day, where the team paused business for the day and took time to give back to the community. This year, we teamed up with City Harvest. Learn more about this amazing non-profit organization here: www.cityharvest.org.

Go behind the scenes at Birchbox's first Do Good Day, where the team paused business for the day and took time to give back to the community.

Birchbox at City Harvest: Do Good Day 2017!

While the country's Mottumars organization spearheads a Movember-esque mustache campaign to support testicular and prostate cancer research, its "Save Your Ass" campaign features lots of dudes twerking to support colon cancer research.

Iceland does a lot of weird things, but this one might be the best of all. Watch the campaign's video below, and spread the good word. After all, colon cancer is the third most common cancer for U.S. men and women, affecting 1 in 17 adults. This is a cause we can get behind...with our behinds.

And you thought Movember mustaches were weird.

There are many philanthropic ways to [grow your facial hair for men's health initiatives](/guide/article/growing-facial-hair-for-charity), but Iceland is raising money and awareness in a very different way. 

Icelandic Guys Are Twerking for a Manly Cause